You searched for wordpress - Republica https://republica45.com/ Republica is an all-in-one Communication Agency that combines Strategy and Digital to think and implement ongoing solutions. Fri, 27 Mar 2026 16:59:19 +0000 en-US hourly 1 https://republica45.com/wp-content/uploads/2024/06/cropped-Republica_FAVICON-4v-32x32.jpg You searched for wordpress - Republica https://republica45.com/ 32 32 Cookie Policy (EU) https://republica45.com/cookie-policy-eu/ Thu, 09 May 2024 19:13:22 +0000 https://republica45.com/cookie-policy-eu/ The post Cookie Policy (EU) appeared first on Republica.

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Cookie Policy (EU)

  1. INTRODUCTION

This Cookie Policy is an integral part of the Privacy Policy of the Website www.republica45.com (hereinafter, the “Website”).

In order to facilitate and provide a better browsing experience through the Website, Somos Republica – Serviços Gerais, Lda., a limited liability company with the legal entity identification number 515824046, and with registered office at Avenida da República, n.º 45, 5.º esq., 1050-187 Lisboa (hereinafter, “REPUBLICA”) informs you that our Websiteuses cookies and other related technologies (for convenience all technologies are referred to as “Cookies”). Some Cookies are also placed by third parties engaged by REPUBLICA. We inform you about the use of Cookies on our Website below.

 

  1. WHAT ARE COOKIES?

Cookies are small text files that are sent along with pages of this Website and stored by your browser on your computer or mobile device. Cookies help us improve your browsing experience and analyse site usage. There are several types of cookies:

  • First-party cookies are cookies set by the website you’re visiting. Only that website can read them.
  • Third-party cookies are cookies set by third-party websites separate from the website you’re visiting.
  • Session cookies are deleted automatically at the end of your browser session, when you quit your browser.
  • Persistent cookies are cookies stored on your computer or mobile device between browser sessions, remaining on your device after you quit your browser.

The information stored therein may be transmitted to our servers or to the servers of the relevant third-parties during a subsequent visit.

 

  1. WHAT ARE SCRIPTS?

A script is a piece of program code that is used to make our Website function properly and interactively. This code is executed on our server or on your device.

 

  1. WHAT IS A WEB BEACON?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons. Web beacons may store various data about you, which can be processed by REPUBLICA or by third-party service providers.

 

  1. COOKIES
  • Necessary Cookies

Necessary Cookies are crucial to ensure that certain parts of the Website function properly. Necessary Cookies help make the Website usable by enabling basic functions, such as page navigation and access to secure areas of the Website. The Website may not function properly without these cookies, and, as such, we may place them without your consent.

  • Preferences/“Functionality” Cookies

Preferences Cookies (or “Functionality” Cookies) allow the Website to remember choices you have made in the past. . By placing Preferences Cookies, we make it easier for you to navigate our Website, as information does not need to be re-entered each visit. For example, it allows for items to remain in your shopping cart until checkout.

Preferences Cookies are only installed or activated with the explicit consent of the User visiting the Website. Consent may be given selectively via the banner displayed on the Website.

The User may modify their consent at any time through this Cookie Policy.

The legal basis for processing these Cookies is ensuring the continued functioning of publicly accessible websites.

  • Statistics Cookies

We use Statistics Cookies to optimize the Website experience for our Users. These cookies provide insights into the usage of our Website.

Statistics Cookies are only installed or activated with the explicit consent of the User visiting the Website. Consent may be given selectively via the banner displayed on the Website.

The User may modify their consent at any time through this Cookie Policy.

The legal basis for processing these Cookies is explicit consent.

  • Marketing/Tracking Cookies

Marketing/Tracking cookies are cookies or any other forms of local storage, used to create user profiles in order to display targeted advertising or to track the User’s activity on this Website or across several websites for similar marketing purposes.

Marketing/Tracking Cookies are only installed or activated with the explicit consent of the User visiting the Website. Consent may be given selectively via the banner displayed on the Website.

The User may modify their consent at any time through this Cookie Policy.

The legal basis for processing these Cookies is explicit consent.

 

  1. Placed Cookies

The tables below lists the main Cookies used on the Website, their category, duration, purpose, and whether they are shared with third parties:

Google reCAPTCHA Functional, Marketing
Usage Sharing data
We use Google reCAPTCHA for spam prevention.

Read more about Google reCAPTCHA

 For more information, please read the Google reCAPTCHA Privacy Statement.
Functional
Name Expiration Function
_grecaptcha 6 months Provide spam protection
Marketing
Name Expiration Function
rc::c session Read and filter requests from bots
rc::b session Read and filter requests from bots
rc::a persistent Read and filter requests from bots

 

WordPress Functional
Usage Sharing data
We use WordPress for website development. Read more about WordPress This data is not shared with third parties.
Functional
Name Expiration Function
wpEmojiSettingsSupports session Store browser details
wordpress_test_cookie session Read if cookies can be placed
wp_lang session Store language settings
wp-settings-* persistent Store user preferences
wp-settings-time-* 1 year Store user preferences
wordpress_logged_in_* persistent Store logged in users

 

Google Analytics Statistics
Usage Sharing data
We use Google Analytics for website statistics. Read more about Google Analytics For more information, please read the Google Analytics Privacy Statement.
Statistics
Name Expiration Function
_ga_* 1 year Store and count pageviews
_ga 2 years Store and count pageviews

 

Hide My Site Purpose pending investigation
Usage Sharing data
We use Hide My Site for security and fraud prevention. Read more about Hide My Site This data is not shared with third parties.
Purpose pending investigation
Name Expiration Function
hide_my_site-access*

 

Complianz Functional
Usage Sharing data
We use Complianz for cookie consent management. Read more about Complianz This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.
Functional
Name Expiration Function
cmplz_functional 365 days Store cookie consent preferences
cmplz_statistics 365 days Store cookie consent preferences
cmplz_preferences 365 days Store cookie consent preferences
cmplz_marketing 365 days Store cookie consent preferences

 

Google Fonts Marketing
Usage Sharing data
We use Google Fonts for display of webfonts. Read more about Google Fonts For more information, please read the Google Fonts Privacy Statement.
Marketing
Name Expiration Function
Google Fonts API expires immediately Read user IP address

 

Miscellaneous Purpose pending investigation
Usage Sharing data
Sharing of data is pending investigation.
Purpose pending investigation
Name Expiration Function
gmPresetCurrentTab
copiedShortcode
_fbp
wp-postpass_*
entryPointRep
bis_data
persist:hs-beacon-message-1ae02e91-5865-4f13-b220-7daed946ba25
persist:hs-beacon-1ae02e91-5865-4f13-b220-7daed946ba25
cmGoogleGranted
wpseoFrontendInspectorOpen
ad_storage
continueReview
ad_user_data
analytics_storage
ad_personalization
hubspotutk
__hssrc
cmplz_consented_services 365 days
cmplz_policy_id 365 days
cmplz_banner-status 365 days
__hstc
__hssc
PHPSESSID
wp-wpml_current_admin_language_d41d8cd98f00b204e9800998ecf8427e
wp-wpml_current_language
rs6_library_pagination
headingsMap_selectedTab
lastExternalReferrerTime
lastExternalReferrer
_gcl_au
_gid
ff_entries_date_filter
_gcl_ls
raBotClientSessionId-889af5e3-91d4-44b0-82be-fca04e2b60a8
raBotChatOpened-889af5e3-91d4-44b0-82be-fca04e2b60a8
raBotSessionId-889af5e3-91d4-44b0-82be-fca04e2b60a8
topicsLastReferenceTime
loglevel
scribe_extension_state
entriesCurrentPage
debug
adobeCleanFontAdded
entriesPerPage

 

  1. Consent

When you visit our Website for the first time, we will show you a pop-up explaining the use of Cookies. By clicking on “Save preferences”, you provide your explicit consent to the use of the selected categories of Cookies, as described in this Cookie Policy. Cookies that are not strictly necessary (Preferences, Statistics, Marketing) will only be placed after consent.

 

You can disable the use of Cookies via your browser; however please note that certain features of our Website may no longer work properly if Cookies are disabled.

 

  • Manage your consent settings
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Statistics [tick box]
The technical storage or access that is used exclusively for statistical purposes.
Marketing [tick box]
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

 

  1. Enabling/disabling and deleting cookies

You can use your browser settings to automatically or manually delete Cookies, block certain Cookies, or receive a notificationeach time a Cookie is placed. For more detailed information about these options, please refer to the instructions in the Help section of your browser.

 

Please note that our Website may not work properly if all Cookies are disabled. If you decide to delete Cookies from your browser, they may be placed again upon your consent during subsequent visits.

 

  1. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • Right to information: You have the right to know why your personal data is processed, how it is used, and for how long it will be retained.
  • Right of access: You have the right to access the personal data we hold about you
  • Right to rectification: you have the right to request the correction, completion, deletion, or blocking of your personal data at any time.
  • Right of withdrawal of consent: If you have given us consent to process your personal data, you have the right to withdraw that consent at any time and request the deletion of your data.
  • Right to data portability: you have the right to request all your personal data in a structured, commonly used, and machine-readable format from the controller, and to transmit it in its entirety to another controller.
  • Right to object: You may object to the processing of your personal data. We will comply with your objection, unless there are legitimate grounds for continuing the processing.

 

To exercise any of these rights, please contact REPUBLICA by using the contact details provided below. If you have a complaint about how we handle your personal data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

 

  1. Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

 

REPUBLICA

Avenida da República, 45 · 5º E

1050-187 Lisboa, Portugal

Portugal

Website: https://republica45.com

Email: dpo@republica45.com

Phone number: +351 214072754

The post Cookie Policy (EU) appeared first on Republica.

]]> How to Optimize SEO with New Technologies and Digital Tools https://republica45.com/how-to-optimize-seo-with-new-technologies-and-digital-tools/ Thu, 01 Jun 2023 14:58:48 +0000 https://republica45.com/perspectives/how-to-optimize-seo-with-new-technologies-and-digital-tools/ How to optimize SEO: SEO (Search Engine Optimization) plays a crucial role in improving the visibility and positioning of a website in search engines. To succeed in this area, it...

The post How to Optimize SEO with New Technologies and Digital Tools appeared first on Republica.

]]> How to optimize SEO: SEO (Search Engine Optimization) plays a crucial role in improving the visibility and positioning of a website in search engines. To succeed in this area, it is essential to understand the differences between technical SEO and content SEO, as well as to utilize new technologies and digital tools, such as artificial intelligence, that can boost results. In this article, we will explore strategies and tools to optimize the SEO of a website, maximizing its presence in search engines.

Technical SEO versus Content SEO

Technical SEO refers to practices aimed at improving the technical aspects of a website, making it more accessible and search engine-friendly. This includes optimizing loading speed, ensuring a good mobile experience, and improving site structure and design. On the other hand, content SEO focuses on creating and optimizing the content of a website, using relevant keywords, providing useful information, and creating an engaging experience for visitors.

Key Tools for SEO Strategic Planning

Keyword Research: An essential tool for optimizing SEO is keyword research. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer allow you to identify strategic keywords for your business, analyze their competition, and determine search volume and relevance.
Keyword Implementation: Once strategic keywords are defined, it is important to implement them across different pages of the website. It is essential to include them in the title, meta tags, content, and image descriptions. Tools like Yoast SEO for WordPress provide practical guidance for optimizing keyword implementation.
Competitor Analysis: Monitoring and analyzing competitors is crucial to stand out in the SEO world. Tools like SEMrush and Ahrefs allow you to identify keywords used by competitors, analyze your website’s performance, and find opportunities to improve search engine rankings.

How to Optimize SEO: Technical Parameter Optimization

Loading Speed: Loading speed is a key factor in optimizing SEO. Tools like Google PageSpeed Insights and GTmetrix analyze website loading speed and provide suggestions to improve performance, such as optimizing images, minimizing code, and using browser caching.
Mobile Experience: With the increasing use of mobile devices, having a responsive and mobile-friendly website is essential for optimizing SEO. Tools like Google’s Mobile-Friendly Test help identify mobile compatibility issues and provide solutions to improve the mobile experience.
Site Structure: A well-organized and easy-to-navigate site structure is fundamental to optimizing SEO. Using a friendly URL structure, creating an XML sitemap, and optimizing internal navigation are important practices. Tools like Screaming Frog SEO Spider allow you to analyze site structure and identify possible improvements.

Importance of Link Building

Link building refers to obtaining quality links from other websites to your own site. This practice is crucial to increase domain and page authority and improve search engine rankings.

Domain and Page Authority: Search engines consider links from other sites as votes of trust. The more relevant and high-quality links a site receives, the higher its domain and page authority. Tools like Moz Link Explorer allow you to analyze domain authority and identify opportunities for relevant backlinks.
Link Building Strategies: There are several effective link building strategies, including creating high-quality content, reaching out to other sites for link requests, and participating in relevant directories and listings. It is important to avoid spammy link building practices as they can harm the site’s search engine positioning.

HOW TO OPTIMIZE SEO

How to Optimize SEO: Practical Case

At Reorganiza, a company that provides various financial support services, SEO plays a fundamental role in the business. Most of their clients come from search engine queries.

For them, a team is allocated, consisting of a performance manager who analyzes keyword opportunities, a copywriter who produces optimized content for those keywords, a website manager who optimizes all technical parameters for website performance, and a communication manager who develops partnerships to enhance link building through guest posts and PR.

In conclusion, optimizing a website’s SEO requires a strategic approach that involves both technical SEO, content SEO, and link building. Utilizing digital tools and technologies, such as artificial intelligence, can provide valuable insights and improve performance in search engines. Additionally, investing in quality link building will boost the site’s authority and increase visibility in search results. By adopting these practices and tools, it is possible to achieve a strong online presence and achieve better SEO results (more high-quality traffic).

The post How to Optimize SEO with New Technologies and Digital Tools appeared first on Republica.

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