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Brand & Positioning

Brand Audit Services

Uncovering Insights from Strategic Evolution

Understand your brand’s position, perception, and potential to drive meaningful growth and differentiation, and identify unique equities and opportunities. We help businesses gain valuable insights and unlock opportunities for strategic evolution, through qualitative and quantitative research designed to give you clarity on what’s important and where to go next.

What to expect

Market Analysis

We conduct in-depth interviews with key stakeholders, including executives, employees, customers, and industry experts. These interviews provide qualitative insights into your brand’s strengths, weaknesses, opportunities, and threats. By capturing diverse perspectives and insights, we gain a holistic understanding of your brand’s identity and reputation.

Target Analysis

Understanding your target audience is crucial for effective brand communication and engagement. We analyze demographics, psychographics, and behavioral data to create detailed buyer personas and segmentations. This allows us to tailor your messaging, channels, and strategies to resonate with your audience’s needs, preferences, and aspirations.

Business Recognition

We assess your brand’s current recognition and reputation in the marketplace. This includes analyzing brand awareness, perception, and sentiment among customers, prospects, and stakeholders. By understanding how your brand is perceived, we identify areas for improvement and opportunities to strengthen brand equity and loyalty.

Interviews Process

We conduct in-depth interviews with key stakeholders, including executives, employees, customers, and industry experts. These interviews provide qualitative insights into your brand’s strengths, weaknesses, opportunities, and threats. By capturing diverse perspectives and insights, we gain a holistic understanding of your brand’s identity and reputation.

Focus Group

We facilitate focus group discussions with representative samples of your target audience. These sessions allow us to gather qualitative feedback and opinions about your brand, products, and messaging. By engaging directly with your audience, we uncover valuable insights, perceptions, and preferences that inform your brand strategy and messaging.

After a Brand Audit we work on your new Brand Strategy
It has been an exciting journey of a strong partnership!
Working as an extension of our team, Republica has ensured everything we need to achieve our goals: from the strategy to the implementation, the team is very closely involved, always looking for the best solutions to ensure the smooth execution of all digital dimensions.

Luciana Cemerka, Vice President of Global Marketing
Teleperformance

Get in Touch

Get in Touch

Get in Touch

CHALLENGES WE SOLVE

Whatever the needs, we are ready to solve the challenges you are facing

Create a new brand

Make a company revamp

Launch a project/company

Improve Website Design

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