Digital Transformation in Travel Insurance
Just in Case by Fidelidade
Marketing Automation
SEO
Video
Online Advertising
Digital Strategy
Just in Case offers on-demand travel insurance designed to meet modern consumer expectations. Aimed at travellers with a Portuguese tax number who are heading abroad, the platform delivers an intuitive, seamless experience that brings planning and insurance purchase together in a single digital journey. Its value proposition focuses on accessibility, flexibility and solutions shaped around each customer’s needs.
E-Commerce
Subscriptions increased
+117%
CPA reduced
9.3%
Conversion rates boosted
97%
Just in Case, an innovative on-demand travel insurance platform, sought to double its subscriptions in 2024 while reducing its cost per acquisition (CPA). Operating in a highly regulated industry, the brand faced challenges in delivering its value proposition effectively. Through strategic investments in growth hacking, content creation, SEO, and email marketing, we achieved a 117% increase in subscriptions, reduced CPA by 9.3%, and boosted conversion rates by 97%.
The Challenge
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Operating in the highly regulated insurance sector, Just in Case faced significant legal restrictions that complicated traditional digital marketing strategies. Our challenge was to:
Double the number of subscriptions while reducing CPA.
Overcome constraints on value proposition messaging due to compliance requirements.
Stand out in a competitive market by delivering highly relevant and impactful campaigns.
Strategy
We adopted a customer-centric, holistic approach focused on profitability and strategic audience growth:
Audience Relevance: Tailored marketing efforts for key stages of the customer journey, balancing short-term costs with medium-term gains.
Content Excellence: Delivered high-quality, audience-specific content across all touchpoints, aligning with SEO and advertising strategies.
Omnichannel Integration: Distributed content via social media, search, and email, ensuring consistency and alignment with CPA targets.
OUR APPROACH
Implementation
Online Advertising
Revamped campaign setups across channels to improve measurability and optimisation under GDPR compliance.
Launched segmented campaigns targeting diverse travel personas with tailored messaging.
Employed advanced bid strategies and agile optimisation methodologies to maximise ad performance.
OUR APPROACH
Content Creation
Produced engaging videos and articles addressing the unique needs of each traveller persona.
Ensured legal compliance while maintaining creativity and relevance.
Collaborated with advertising teams to synchronise content with performance goals.
SEO
Conducted a comprehensive technical audit, prioritising quick wins and long-term improvements.
Defined and implemented a keyword strategy aligned with business goals.
Monitored organic traffic impact and SEO-driven subscription growth.
Email Marketing and Automation
Redesigned workflows and segmentation strategies for better audience targeting.
Personalised newsletters based on refined audience triggers.
Enhanced lead qualification and increased subscriptions via optimised email journeys.
