HEALTH & BEAUTY
Amplifying Teva’s Awareness and Impact in Portugal
THE CHALLENGE
Developing Teva’s Digital Strategy
We were approached by Teva with the challenge of developing a Teva Strategy to reinforce the reputation of the brand in the market, create greater proximity to stakeholders, work on educational content related to key therapeutic areas and boost brand awareness.
The process
Teva Strategy was developed with the focus of improving Teva’s presence on digital channels with the goal of creating a greater relationship with health professionals, patients and the caregivers in Portugal.
From their core “warm science” philosophy we developed a Patient Centric Strategy, focusing mainly on patients but also providing practical content for professionals.
Through testimonials we were able to create a closer connection with the stakeholders.
On social media we created one channel with educational content for each therapeutic area and practical content to improving overall wellness.
We also developed a content portal that aggregates the different therapeutic areas of Teva, promoting interaction between all stakeholders in the health sector in two specific portals: one for the general public, and another for doctors and pharmacists, with professional content in a reserved area.
The impact
In the first few months of implementing Teva Strategy, social media followers increased by 25% every month, the posts’ reach increased by 30% and professional engagement (LinkedIn) increased by 7%. We also achieved, in these initial months, a 50% increase in blog visits.
