ENERGY & TELECOMMUNICATIONS
Brand strategy as the first step towards a new business stage
REGA Energy was founded with a belief that each one of us can make a difference when it comes to the decarbonisation process. Founded in Portugal but with an international mindset and the ambition to go beyond, REGA Energy contributes to the decarbonisation of industrial units through the production of green gases.
This company has several differenciating points, from the production of two different gases, that are directly supplied to the customer, to its team of experts that work daily toward a greener future.
When faced with a positioning and business structure challenge, the company decided to invest in a new Rega Energy Brand Strategy. One that would reflect their mission, values and the ambition to impact in a large scale.
The process
From the beginning we worked in close collaboration with staff members and also with the board, conducting several interviews to make sure the outcome of this REGA Energy Brand Strategy was aligned with their core values.
The logo, as a first communication device, became an echo of their thinking-ahead culture and the signature a clear definition of their value proposition.
Connections
Rega Energy is built on connections, between people, industries, communities. But is also building connections through the valleys and its pipelines.
Matter
From matter to energy, this is the starting point but also our concern with what matters, the transition to a more sustainable world.
2 gases
The fact that we work with both gases makes us more attractive to potential clients, differentiating us from other players.
The impact
Together, we developed a strong REGA Energy Brand Strategy and therefore a brand that could adapt and resonate to all targets, from industry owners to communities.
The launch of this new identity happened in 2023, representing a great step for the company and for the cause. This was the moment where REGA Energy could explain clearly it’s mission and value proposition.
Right after launch the new Brand Strategy, we designed a new website to present REGA Energy expertise in the energy sector and that convey this ambition to change the world.
